D&AD + Dropbox Paper

Use graphic design for a cause, to motivate, educate and effect change

Due to the negative impact that humanity has had on the Earth in the past 100 years, we may have forced it into a new geological age; The Anthropocene. One of the main reasons for this is plastic, and specifically the millions of tonnes produced annually that end up in our oceans. Plastic is very hard to break down and when it does it is toxic, the mark that the substance will leave on our planet is irreversible. 
Welcome to Generation Anthropocene: A Planet defined by plastic. A ‘marching exhibition’ whereby members of the public can get involved in spreading the word about the impact ocean plastics are really having. 
 The aesthetic of the artworks take inspiration from dystopia, with a more conceptual take on visualising the facts. The exhibition aims to identify that the root of the problem is the purchase of plastic in the first place and addresses that  if you stop buying it, they will have to stop selling it and in tern hopefully moving forward into a more circular economy with no waste product.
The exhibition publication is a A5 zine style book which includes all of the information and imagery from the march.
These feature imagery which will be used as signage for the exhibition.

Team Credits

Laura Sheppard

  • Graphic and Communication Design Graduate
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Laura Sheppard
Graphic and Communication Design Graduate