D&AD is a worldwide design charity, which is renowned for supporting and promoting the best work in design. The brief was to create an enterprise, service or product to promote bravery in the creative industry. My idea was Flo, Flo is a program that helps individuals improve their spoken ability and pitch ideas, a task that can be challenging for anyone but imagine if you suffer from a speech or learning difficulty. Flo is a piece of software supporting users step by step whilst creating their pitch and improving their elocution by providing techniques helping present a clear and effective pitch. The software can be used on a touch screen device with accompanying earpiece/microphone for pitching, allowing Flo to listen in and give advice throughout. Flo analyses the pitch and documents areas of improvement, noting parts the user excelled at.