D&AD Google Fonts Billboard Campaign

My response to this problem was to create a campaign that represented the urgency, attention and emotion that the poet Brian Bilston evoked in the poem. To be able to visually showcase the poem, using design elements and the power of typography, to make a passer-by stop and look, and really take in what the campaign is showing. My design work was picked as part of BCU Inspired Festival 2024, here it is showcased in Birmingham, UK 2024.