This was a D&AD brief to redesign John Lewis's online packaging, making something for a younger target audience that is sustainable. My solution was to create packaging that is easy to open and personal to the customer but still in keeping with John Lewis’s key core values.
The packaging focuses on the experience the user will have while opening it, trying to reflect the user experience in store to online. As the lid is removed the rest of the box will drop appearing as if it is revealing the contents inside, making the product special, linking to the idea of a present. The net only uses one sheet of recyclable cardboard meaning no wastage on excess material to hold it together. Due to the pressure of the box being folded the lid stays on without needing to fix it with extra packaging too.
The design I have created using John Lewis’s mark represents the variety of different objects you can purchase on online. I wanted something to show how diverse they are, something that is always expressed when you’re in their store.