D&AD John Lewis, What will you unwrap?

A D&AD brief to reinvent the packaging that John Lewis uses to deliver online purchases. Create an engaging, aspirational home delivery experience fit for the modern age. Give online shoppers the same level of excitement and engagement that they’d feel if they’d gone to a John Lewis store. My concept is focused around the joy of receiving a parcel in the post you’ve brought online, and it feeling like a treat or a gift. My design focuses heavily on the excitement of unveiling your product with tear strips on the packaging that mimic and modernise the untying of a ribbon, while reinforcing the quality welcoming customer experience of purchasing in store.

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