This is for my D&AD project where i had to come up with a way to advertise some films in a typographical way from a director of my choice. I chose the director Ron Clements who is one of many who has directed a various of disney films. I chose the films Hercules, The little mermaid and Aladdin. My concept evolves around a specific word which describes the film whilst designing the letters out of architecture which represents the film without the film title needed to be given