D&AD National Trust

D&AD's 2014 student competition brief around the National Trust

The brief:
Reposition the National Trust away from it’s current percieved image: make it relevant to the modern visitor. Put the Trust firmly at the center of a drive to re-establish the importance of place in our lives.

Create an integrated campaign that makes their brand stand for a possitive impact on people’s relationship with Nature and beauty forever.

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

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