D&ad New blood Audible

The challenge of this brief was to make an out of home campaign to market audible to city dwellers on their commute/daily lives. I targeted the campaign mostly around public transport, it being one of the best places to take advantage of using audible. The premise is that audible listeners are transformed into various book characters during their audible experiences while non listeners stay in their normal form. This goes in hand with the slogan “the difference is visible” which is a new take on the standard “the difference is audible” slogan.