D&AD New Blood Awards 2020 - Audible

  • Matt Beard

Design an out-of-home campaign that encourages leisure upgraders, aged over 25, to sign up for a 30-day free Audible trial.

To help captivate the target audience, a series of posters are situated around the UK’s main cities’ means of transport i.e: London underground, trains and airports. After understanding that advertisements have only a few seconds to grab the attention of passers-by, bold typographic designs were put in place to maximise this opportunity. The concept encompasses the idea of using witty comments, utilising book titles to best suit the target audience.