D&AD New Blood Bacardi Brief

The Bacardi brief required a concept/design of a social media campaign to keep consumers engaged all year round. The Bacardi consumer is expressive and likes to celebrate diversity, so what better way to express their diversity than to share their own unique party tricks online, with this Bacardi Trick hashtag. The colours and illustrative style of my promotional posters were inspired by Cuban art and design, to add a touch of Bacardi’s Cuban heritage. The bright, vibrant colours and style of illustrations will appeal to the young and creative target audience.

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Graduate Graphic Designer