The concept focus is to launch Pantone’s make-up in London. Pantone’s make-up lets the consumer have more control in the buying experience, making the brand more interactive. Allowing the London Women to bring colour to London their way.
The posters represent the busy life of the London woman as Pantone's make-up is perfect for every occasion. The website to compliment the posters, allows London women to personalise their own make-up.