D&AD - 'THE EMASCULATE WHISKEY BOTTLE'

A design which challenges the category conventions of a male oriented Scotch Whisky market and the phallic bottle that dominates our supermarket shelves. Through fulfilling a form of castration complex; 'the female compulsion to demonstrate an adequate symbolic equivalent to the penis', the bottle is rendered un-openable.

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Natasha Le Coultre
Freelance creative