D&AD WWF

"Inspire the new generation. Make them act for our planet."

Walt Disney famously said "“Movies can and do have tremendous influence in shaping young lives in the realm of entertainment towards the ideals and objectives of normal adulthood.”

This campaign uses existing well known and loved characters from the heart & childhood of the target audience to create an emotional & sympathetic reaction.

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

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