Content Producer | Dada Masilo

South Africa’s internationally renowned choreographer, Dada Masilo, presents her fearless re-imagining of the iconic classic, Giselle. As with many choreographers, Dada Masilo has a good following in London, but is not a big name outside of the capital. The brief was to raise brand awareness throughout the UK and to increase conversions through digital advertising. This project involved: Paid and organic content production Concept Content Strategy Project Management