Dark and daring readings of Roald Dahl's short stories for adults read by a stellar cast of acting talent including Derek Jacobi, Richard Griffiths, Richard E Grant, Stephen Mangan, Tamsin Greig, Gillian Anderson, and Cillian Murphy, published for the first time on audio in the UK.
I acted as lead on this project by commissioning audio publishing rights, scoping project costs and planning the product release schedule, defining digital strategy through targeted retailer offerings and digital marketing push, negotiated celebrity voiceover deals, and led a small creative team to commission voices and oversee production in physical and digital formats.
The works were published in collected CD form, digital collections, and as digital 'singles' launched together with corresponding e-shorts editions.