Daisy Green Advertisment

  • Francesco Ricci

This project was an team assignment to produce a 360 comaping presenting different finished pieces of artwork. To fulfil the project brief, we organised our food production team for a multi-camera shoot to feature several new menu items, including a new emphasis on healthy choices and the wide range of dishes. We used the appealing way to be seen by potential customers through restaurant posters. Not only the posters and hoardings we designed will catch the eyes of the existing or potential customers, but this will also help them to be aware of the new events in the restaurants. I wanted to give it a well-travelled personality to link in with the meaning of the ‘Daisy Green Food’ culture. Creating a modern, engaging, progressive poster for the restaurant which has retained an authentic and healthy quality. This helps it to stand out in the busy space where it has first been implemented: a poster campaign in the Underground and through the streets (since the bus will run the most overpopulated places in central London).