Dalton Maag

I worked at the Dalton Maag type foundry for three years, where I had the chance to work in a wide variety of projects, including several non-Latin scripts, both as a lead designer and as part of a team.

Some projects were sometimes long, complex non-Latin scripts, involving a lot of research (such Nokia Ethiopic Headline and HP Devanagari, shown here). Sometimes there was a chance to design something from the initial ideations and concepts, while at other times work was production-based, such as fine-tuning spacing and kerning. There was also lots of work fine-tuning and redesigning typographic logos (such as the English National Ballet logo shown here, where tracking and kerning were adjusted, as well as an entirely new custom /g/ drawn). I have also done work on symbols and dingbats using typographic principles, and had the chance to design my own typeface, Bligh, from scratch.

Clients included Nokia, Hewlett Packard, Intel, Chelsea Football Club, Lush Cosmetics and many more.

Team Credits

Luisa Baeta

  • Message
  • Graphic designer


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Luisa Baeta
Graphic designer