Dancing Pig

  • Alex Woolley

A self-directed fictitious branding project for a vegan/vegetarian restaurant with an inviting appearance for young people interested in sustainability while still wanting to have fun.

The logo is a cheeky nod to meatless diets. It aims to challenge the preconception of vegetable based diets as being dull and unexciting.
The use of sans serif font - paired with bright and diner-esque colour scheme helps create a down to earth and fun experience with the brand.
A vector animated version of the logo was created so that the modern and youthful Dancing Pig can be just as effective at presenting the brand online as it can in the restaurant.