To launch their new toddler snacking range, Danone wanted to drive awareness and engagement with mums around what made Super Yummies super.
As a new brand to the toddler snacking market, Danone knew that to get mums excited about their new range of products from the Super Yummies, which included real fruit and vegetable pieces, they had to cut through an already competitive online space.
We invited influencer mums to take their kids on an everyday adventure, to the aquarium, the zoo or the park and to start a conversation about Super Yummies ingredients when snack time arrived.
From these conversations we created a series of short, animated vignettes from the best, most entertaining and relatable moments that show off the product in a fun way.
The films were then given to the influencers to share with their communities. It’s early days but the films have currently reached an audience of over 1 million—with no media spend!