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Dare 2b – AW12

Brief: Create a concept and art direction for all Dare 2b communications during the AW12 season.

Synopsis: Dare 2b is an outdoor wear company that don’t take them seriously. They are a fun brand with gear that is also serious when it matters. To highlight this mix, we combined action and fun within our imagery to show our perspective of the mountain. This was integrated across all communications.

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