• By Matt Batten
  • Chief Creative Officer at Wunderman UK, Regional Creative Lead of Wunderman EMEA

DARE TO BE DUBLIN

Dare to be Dublin
We were tasked with launching a new range of equestrian-style fashion boots in multiple markets, targeting both consumers and retail stockists at the same time on a small budget. Big challenge.
So we featured one hot girl and 5 trained horses in an online film.
It reached over 54,000 views and was featured on the world's most read equestrian sites. Site visits increased 70%, Facebook engagement increased 88% and one US retailer immediately placed a stock order worth US$500,000.
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