We were tasked with launching a new range of equestrian-style fashion boots in multiple markets, targeting both consumers and retail stockists at the same time on a small budget. Big challenge.
So we featured one hot girl and 5 trained horses in an online film.
It reached over 54,000 views and was featured on the world's most read equestrian sites. Site visits increased 70%, Facebook engagement increased 88% and one US retailer immediately placed a stock order worth US$500,000.