A series of press ads designed to develop David Nieper's reputation for creating collections of the utmost softness, femininity and luxury.
The creative is based on a series of controversial ads in which Louis Vuitton claimed that their clothing was made in England by experienced seamstresses. Of course, this wasn't the case and this was soon exposed by the media.
David Nieper, on the other hand, can safely attest these values, with all their collections made in England to an astonishing level of attention to detail.