De Koffie Doosje - Personal Project

  • Millie Ashdown

"De Koffie Doosje" translates from Dutch to "the little coffee box". This is a personal branding project I created. I wanted to create a coffee brand that stood out from every other coffee brand. Coffee is seen as a rich, adult product, and the majority of coffee brands use dark colours. I wanted to look at coffee in a different way, it is a product that creates energy, many people drink coffee as a way to "wake themselves up". Therefore I wanted to create a coffee brand that stood out among the crowd, and that generated a fun, energetic feeling among consumers. A brand that didn't follow the usual colour palettes of dark reds, browns and golds.