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Deal Real Legacy

I was Events and Digital Manager for the Deal Real Legacy project. DEAL REAL, the iconic record store rooted in UK music culture from the early 2000’s until its closure in 2007, returned in April 2015 for Record Store Day, for a 6 week pop-up run.
As well as having the likes of Kanye West, Mos Def and the late Amy Winehouse visit the store for impromptu in-store performances during the early stages of their careers, DEAL REAL is noted for celebrating the then, up and coming artists from the UK Hip-Hop and Grime scene.
Deal Real continued its role of supporting new talent at 14 Newburgh Street for six weeks when a new generation of undiscovered talent including visual artists, musicians and fashion designers were promoted. There was also archived footage recreating some of the most memorable moments . Kano, Ghetts, Tinchy Stryder, Akala are just some of the artist that performed for the return.


Annika Allen

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  • Digital Marketing Expert & entrepreneur

Project Tags

  • Music
  • Event
  • media
  • Art
  • hip-hop
  • RnB
  • Grime
  • Seminar
  • party
  • celebrity

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