Debuting a new aircraft

  • Elli Stuhler
  • Julien Beaupré Ste-Marie

The 2015 Paris Airshow was a significant moment for Canadian aircraft manufacturer, Bombardier: this was the first public demonstration flight of the much-awaited C Series. Our job was to create a campaign, a brand refresh and associated collateral in breakneck speed. My role as account manager was to oversee production of a suite of brochures and communications collateral, and to manage the interior design and implementation of a two-story exhibition space at the Paris Air Show.

The Paris Air Show is the most important event for aviation, drawing in thousands across commercial, private and military aviation.
The slatted timber and metal was a common design motif throughout the exhibition chalet, combining the Canadian heritage of Bombardier with the Kubrickian art direction of the campaign.
The above image shows the campaign in-situ at the Paris Air Show.