Deck Stay | Motion Design Product Launch
Minimal. Modern. Motion.
The product featured in the video was a brand new invention from Art of Play and Dan and Dave for the playing card market. As an already relatively niche marker, and esoteric product, the final concept for the product launch film was part product trailer and explainer-video-tutorial all presented through the medium of motion design as a stylised minimal magazine, fusing elements of live action footage and 2D motion graphics.