DEFY Sports Apparel Company - Name Your Game Marketing Campaign

The campaign was developed to encourage greater engagement across all of DEFY’s digital platforms. Inspired by Paula Scher’s Public Theatre Posters, the visual langauge was created using the typeface Compacta. This communicates a bold and confident tone of voice that compliments the inviting yellow colour blocking. Since launching the campaign website traffic has risen 42% and social media engagement has grown by 54% within it’s first two weeks.