In college I was assigned the project of rebranding the tinned fruit and vegetable company, Del Monte. I was asked to update the brand in order to make it more appealing, and to make their packaging look fresh and healthy to consumers.
After doing research I decided to market the brand to families, as the company aims to promote healthy eating to all kinds of people.
The concept came from the elements and ingredients to required to produce these crops - sun, rain, seeds and soil. The design style was targeted at children as I felt they would be attracted to the tins design with the bright healthy colours attracting them. I also added facts about the elements to add a educational for the children.