Delicate & Strong
For my final year at (UAL) London College of Communication I designed the fashion show set for the brand Rui, embodying pieces of her 2019-2021 collections, located in the heart of the British Museum Courtyard. Inspired by her organic body knits, subverting the ideal female body type. The set design encapsulates bold, fluid, sharp and soft elements with textile architecture, curved concave structures, and a streaming catwalk in the middle. The purpose is to reimagine the perception of western femininity, igniting women's multidimensionality. Showcasing how delicate and strong do not oppose each other, thus expressing freely all that is within women – femme, masculine, tough, soft, vulnerable, delicate, and resilient.