Delivering live music to the burbs
The CirKT Festival, inspired by Sniffin' Glue, Mark Perry and Punk.
To design the promotional campaign and programme for the new talent and live music festival, CirKT for The Royal Borough of Kingston Upon Thames (a borough with significant musical heritage), we turned to Punk and Sniffin’ Glue.
The punk subculture in the United Kingdom spearheaded a surge of interest in fanzines as a countercultural alternative to established print media. The first and still best known UK ‘punk zine’ was Sniffin’ Glue, produced by Deptford punk fan Mark Perry. Fanzines were born in the 30s, written and published by science enthusiasts. Crawdaddy, widely regarded as one of the pioneering music fanzines, first appeared in the US in 1966.
To maximise our clients budget we printed two colours. We worked with CirKT’s Creative Producer, Anna Doyle to source and work with Reach PLC who printed our 24 page newspaper programme (big shout-out to Tia and her team!). Printed on industrial 5 x MAN Colorman (86,000 copies per hour), on paper sourced from sustainably managed forests from the UK, Finland, Canada and Spain.
We designed a series of billboards, digital displays and posters to adorn some well-known spots in central London and across the ‘burbs in and around Kingston and the venues hosting CirKT events.