Dove Delivering Water 2014 - Collaboration work with Soo, 2015
Background
1.2 billion people live in countries with water shortages. Especially, five countries, Niger, Mauritania, Somalia, Sudan, and Iraq suffer from severe water scarcity. On the other hand, many people use too much water and do not realize how much they use. Also, They think that donation is inconvenient in terms of time and ways.
Challenge
1. To let people know donation is simple and encourage them to participate in voluntary donation easily.
2. To reflect water consumption and to realize the situation of water shortage countries.
Idea:How to encourage people to donate water
After using the soap bar, people find a NFC card, which is hidden inside the soap.The card informs them of how much they use water per day and encourage them to donate water with tapping the mobile phone on the card.