DELL/Nike AR

Our Dell adventure continues, this time on a pioneering Augmented Reality demo project with accompanying film. Both elements (AR demo and film) were directed by House of Panic's Erwin van den IJssel and produced by The Panics, in close co-operation with Dell, UltraHaptics and Metaglass. This film introduces the AR demo which is currently being showcased by Dell for key industry partners and press. The Panics was responsible for the creative concepting, narrative structure, content design/creation as well as scripting and programming of the actual demo. Keep an eye out for the forthcoming case film which sheds light on the intriguing set-up between all the hardware, content and software partners that made this pioneering demo possible. Director: Erwin van den IJssel DOP: Maxime Desmet Executive Producer: Ania Markam, Jules Tervoort Producer: Liene Berina Post Producer: Kristian Stoykov, Liene Berina Head of Post Production: Ivor Goldberg Post production supervisor: Doma Harkai 3D and 2D artists: Hugo Morais, Federica D'Urzo VFX artists: Jeroen Aerts, Dieuwer Feldbrugge, Chris Staves, Kameliya Dimitrova Sound/Audio composition: YouGuysMusic