SEBRAE is a private public-interest entity that intends
to stimulate the entrepreneurial spirit and promote competitiveness and self-sustainable development
of small businesses.
SEBRAE Mais (Plus), is for developed business that want
to grow even more, they assist entrepreneurs with talks, strategy and planning.
The challenge to design the identity of the talk Desafios do Crescimento (Growth Challenges) was that we had to use elements of the past identities and create a smart tone of voice to communicate with the audience.
Designed at Global - Porto Alegre, Brazil
Creative Director: Rafael Bohrer
Designers: Eduardo Benetti, Renan Stein