Client: Victoria & Albert Museum
A live brief set by Jo Glover, who currently works as a senior graphic designer at the V&A on advertising and exhibitions. The challenge was to redesign the existing campaign identity whilst still following the V&A’s brand guidelines.
The spray painted dress was used as the base of the concept. A spray of paint has been consistently used throughout the promotional campaign.
Poster Design - A catalogue of works of Alexander has been diplayed on the poster with an eye - pricking spray paint in the centre.
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Alexander McQueen
- Fashion and Textiles