Design Museum Rebrand

  • ALEXANDER DICKINSON
Complete rebrand for the Design Museum in London's move to a new home in South Kensington. I called the project New Digs and based the new logo on the iconic shape of the new building. The new logo is designed to be used so that any of the various different exhibitions that they put on from fashion to fine art, could be shown within the logo itself. I created two versions of the logo one for static media and that had more interlocking shapes so that it could be animated for any digital or video media.