Design Museum Rebrand, 2014

One of my first personal case studies where I set out to rebrand the design museum, ready for their move from Shadwell Thames to the Commonwealth Institute in Kensington. After doing some research on the history of the museum and where it was moving to, I became fixated on the profile of the new building and its iconic roofline. It's very geometric and creates some very interesting shapes from different angles. I used the two of its three peaks to enclose the changeable content on the lampost banners and posters, giving the materials the sense that 'this is what's inside the museum'.