Pimlico Road and its environs have been a destination for interior and design experts for decades. Nonetheless, the area is still relatively unknown with very low footfall. Grosvenor Estates commissioned me to curate a program of events that would highlight the area's expertise, while also increase the area's footfall. The week was a great success as it commanded attention from member's of the press as well as the public. Most importantly, it was a great excercise to find out what the retailers themselves envisioned for the area and to take the necessary steps to fullfil their desires.