Desiree Peterkin Bell @ DPBell & Associates on Brand Activism

  • Desiree Peterkin Bell

Did you know that 91% of millennials and 85% of the average U.S. public would eagerly switch brands in favor of one that openly supports a worthwhile cause? These days, many people are excited about campaigning for a cause, and they expect their favorite companies to share their enthusiasm. People tend to back their beliefs with their wallets, and they have started to demand that brands stand for something other than corporate profit. Brand activism is key in connecting with your audience, developing your company, and making the world a better place. Read more: