Desperados - Bass Drop
When we arrived at We Are Pi, we were tasked with developing the identity for the Desperados Bass Drop campaign. This involved working along the designers to create a logo, motion graphics and animations that would support the content produced as part of the campaign. All of the material we produced focused on movement in zero gravity, so there was a euphoric, out of this world feel with everything we created. This was all tied together with a functional and smart logo that moved accordingly.
A versatile identity
All assets were designed to be mobile-first and fit for platform. Facebook was the priority channel, supported by Instagram, YouTube, Snapchat, VEVO, Twitter & Spotify. Alongside the main films we delivered an immersive Facebook Canvas experience and 360 assets.
Motion logo
The Bass Drop logo itself being a motion graphic was a necessity for us. Making sure that every part of it was unique, and ultimately mimicked the movement of the plane, gave the teasers an energy we wanted everything to have throughout the campaign.
Global assets
The brush stroke asset was created to bind all of the content output as part of the campaign. The fluidity of it meant that it could be applied over statics for various markets, as well as being used in motion for online video, like the one opposite.