Destination Marketing - Andalucía, Spain

  • Yan Sanchez
If you are a travel company searching for new ways of considering marketing your destinations, then you may want to draw inspiration from how more and more Tourist Boards are increasingly using Out of Home.
The Andalucía Tourist Board has made fantastic use of our increasing digital estate with a London focused advertising campaign which is due to run throughout 2016, generating an incredible 7.3 million impacts over the length of the activity. Exclusively running  at key commuter slots enables the Andalucía Tourist Board to reach London commuters when they are in the frame of mind to most want to escape from London!  The  right message at the perfect time.
Creatively harnessing the advantages of digital Out of Home. With four different creative, the Andalucía Tourist Board has created an Out of Home campaign that is reaching a massive audience at a key time with a number of different visuals.