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Diageo – In Good Spirit

The Problem: Getting trashed can get trashy. Diageo wanted to create a brand for an awareness project with the goal of gradually changing behaviour related to alcohol abuse, while keeping a positive attitude.
The Solution: We created “In Good Spirit”, a fresh and playful brand inspired by cocktail ingredients,  summer party props and good vibes.

Credits

Michel Sfeir

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  • Graphic designer & art director
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Project Tags

  • advertising
  • branding
  • Pop
  • handmade
  • Calligraphy
  • Art Director
  • creative direction
  • Graphic Design
  • campaign
  • poster

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