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DIARY of MAN is an online platform, showcasing through individual style and personal written accounts, contemporary masculinities that exist currently in the UK.
Throughout history, the ways in which men have been represented in fashion photography have changed and altered a great deal (Nixon, 1996:100). Fashion photography has established both practices of representation and of self-formation, assisting as a demonstration of shifting ideas about fashion, body and gender (Craik, 1994:93).
Today we live in times where extreme youth, gender-fluidity and the softening of hegemonic perceptions of masculinity, are cultivating in contemporary fashion culture. The term “genderless-ness” is now openly being coined in regards to modern fashion.
It is the objective of this platform, mimicking a model-agency website, to showcase young men, their attitudes and personal style; and to also ask, what will the future be of depicted masculinities in fashion imagery, and where and how will concepts of masculinity in visual culture develop.
This project was instigated in London with boys/men of the millennial generation. I have spent the last several months scouting and photographing these self-styled boys for this diary. All boys are from very different (some similar) backgrounds, with various outlooks on life, gender, race, identity, politics and fashion.
As DIARY of MAN expands and progresses, more boys throughout the rest of England and so forth will be added to this platform, displaying further variations of conceptualised masculinities offered today.All images analogue with no beauty retouching
Producer and Photographer: Najia Li Saad Web Developer: Freja Smith



Najia Saad

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Project Tags

  • website creation
  • photography
  • Casting
  • fashion

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