An editorial & branding project for Die Zeitschrift Der Strasse, a university run publication in Bremen, Germany.
The magazine acts as a street journal of the suburbs; featuring history, information on the culture and trending topics. This is sold on the streets by the homeless. The magazine is described as a hand up and not a hand out by Prof. Michael Vogel.
I worked on layout concepts for their magazine refresh, later moving on to designing the magazines new logo which was well received and I was commissioned to create another logo for the university department.
When I started researching, I was reminded of the musicians of Bremen —folklore surrounding the town. The four animals are used heavily in local branding, advertising and tourism. As the story is about overcoming great obstacles and working together to achieve this. I felt it was perfect to use, but could only be unique if it was approached less literally. During research stages I also learned that the sellers saw themselves, the face of the streets, in the branding as well. I loved that it was open to interpretation and people resonated with it on different levels.