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Diesel Reboot Launch Campaign

#DIESELREBOOT launch September 2014
Diesel Creative Director Nicola Formichetti appointed Meri Media as the creative agency for the global campaign.
I worked in a strategy and planning role working across;
• Influencer outreach programme: featuring young creatives cast on Tumblr, mapping influence, collaboration briefs
• Planning owned and bought media: web, mobile, social, interactive banners/HPTOs, print, billboards & fly posting
• Activation planning: teaser campaign, tumblr meetups in New York, London, Tokyo
• Community building: promoted long term brand engagement with user participation
• Reactive planning: harnessing Formichetti’s social activity to further amplify the campaign
CLIO Image Awards Winner of ‘Integrated Campaign’ Award May 2014: #DIESELREBOOT
18th Annual Webby Awards Official Honoree Websites category: #DIESELREBOOT

Project Team

Yolanda O'Leary

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  • Strategist / Brand Consultant
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Yann Binet

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Lana Elie

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  • Head of Brand Solutions
  • I-D

Project Tags

  • ATL
  • OOH
  • digital content
  • crowdsourcing
  • Influencer Collaboration
  • Global campaign
  • Diesel
  • multi-channel
  • interactive
  • tumblr

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