In 2012 cinema turned digital and DCM needed a new identity that reflected the dynamic power of the media. We created three 15sec film idents that continue to be played in 3,000 cinemas across the UK. The concept behind the idents was to demonstrate the power of cinema by serving a sensory explosion. Designed specifically for the big screen, tailored surround-sound and dramatic visuals brought the screen to life.

Team Credits

Nicola Thompson

  • Message
  • Creative Copywriter

Project Tags

  • cinema
  • creative
  • Concept
  • brand