DIGITAL COPYWRITER (FREELANCE) - Guerlain

One of Paris’ top perfumeries was about to launch a new fragrance in partnership with one of the world’s most famous female faces (name redacted due to NDA). - Built a predominantly email and mailer based 2 step digital campaign. - Adopting Guerlain’s in-house style, I created copy for two newsletters. The first was the tease. The second, the reveal. - Although simple in its approach, the brand demanded that the language be both refined and elegant as well as translatable into French.


Team Credits

Max Lawrence

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ConnectConnect
  • Copywriter
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Project Tags

  • copywriting
  • perfume
  • emailmarketing
  • digital

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Max Lawrence
Copywriter