One of Paris’ top perfumeries was about to launch a new fragrance in partnership with one of the world’s most famous female faces (name redacted due to NDA). - Built a predominantly email and mailer based 2 step digital campaign. - Adopting Guerlain’s in-house style, I created copy for two newsletters. The first was the tease. The second, the reveal. - Although simple in its approach, the brand demanded that the language be both refined and elegant as well as translatable into French.

Team Credits

Max Lawrence

  • Message
  • Copywriter

Project Tags

  • copywriting
  • perfume
  • emailmarketing
  • digital

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Post your project
Max Lawrence