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    DIGITAL COPYWRITER (FREELANCE) - Guerlain

    One of Paris’ top perfumeries was about to launch a new fragrance in partnership with one of the world’s most famous female faces (name redacted due to NDA). - Built a predominantly email and mailer based 2 step digital campaign. - Adopting Guerlain’s in-house style, I created copy for two newsletters. The first was the tease. The second, the reveal. - Although simple in its approach, the brand demanded that the language be both refined and elegant as well as translatable into French.


    Credits

    Max Lawrence

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    • Copywriter
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    Project Tags

    • Copywriting
    • Perfume
    • email marketing
    • Digital

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