DIGITAL COPYWRITER (FREELANCE) - Guerlain
One of Paris’ top perfumeries was about to launch a new fragrance in partnership with one of the world’s most famous female faces (name redacted due to NDA).
- Built a predominantly email and mailer based 2 step digital campaign.
- Adopting Guerlain’s in-house style, I created copy for two newsletters. The first was the tease. The second, the reveal.
- Although simple in its approach, the brand demanded that the language be both refined and
elegant as well as translatable into French.