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Digital Design Portfolio Masterclass at AKQA

It comes as no surprise that Digital is by far the fastest growing industry around. As the landscape constantly evolves and changes it can be difficult to stay ahead of the game – what do employers look for now? And what trends should designers be focusing on in the future?

As the fasted growing industry, Digital evolves at a lightning pace. With that in mind, it’s important to understand that; “when you start in the industry the job you’re looking at now will not exist in 5 years time. The industry moves so fast that actually what’s more important is to understand what the clear purpose and passion you have is”. (James Chorley – Creative Director, AKQA)
Having a sense of ‘purpose’ doesn’t necessarily mean defining yourself as being a certain kind of designer. Tim Baggott (Associate Creative Director,AKQA) expanded on this point for us, it’s not about saying “‘I definitely want to be an Art Director’, it’s more about the kind of work that you want to put out into the world”.
One sure fire way to make your portfolio stand out from the rest, is by filling it with personal projects. Mark Jenkins' (UX Design Director) top tips reiterated just this; “try and do side projects, just get things out there. Get things in front of people so that you’ve got extras for your portfolio”. Showing personal work is a fantastic way to show what a designer really loves to create, not just what they have been paid to do.
It’s a timeless piece of advice that you can never grow as a person (or in this case a designer) if you don’t push past your comfort zones. Designers should always be open to try new things.Gareth Hughes (Art Director, AKQA) recommended to, “jump into something - even if you feel like you’re not fully up to the task as you could learn as you go along”. Fake it until you make it!
Originality is a common thread that runs through all of The Dot’s Portfolio Masterclasses. It’s much easier said than done of course, Group Creative Director, AKQA, Ian Wharton’s advice to achieve this was to, “allow room for illogical thought. Creativity comes from illogical, ridiculous, combinations of thought that are very difficult to predict the outcome of - which is where we find innovation”. We couldn’t have put it better ourselves.
Ian Wharton, Group Creative Director, AKQA
Gareth Hughes, Art Director, AKQA
Tim Baggott, Associate Creative Director, AKQA
James Chorley, Creative Director, AKQA
Sam Andrews, Group Experience Director,
AKQA George Zafirovski, Senior UX Designer,
Google Gus Mackinnon, Creative Director,
Poke Kat Hahn, Associate Creative Director, R/GA
Owen Thomas, Senior Designer, Made By Many
Mark Jenkins, Mobile UX & UI Designer

Interested in joining a Portfolio Masterclass? See all from the latest 2017 Safari here and get yourself a spot!

Project Team

Ian Wharton

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  • Group Creative Director
  • AKQA

Tim Baggott

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  • Associate Creative Director
  • AKQA, Vent Creative

Gareth Hughes

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  • Art Director at AKQA
  • AKQA

James Chorley

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  • Group Creative Director at AKQA
  • AKQA

Sam Andrews

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  • Group User Experience Director at AKQA
  • AKQA

George Zafirovski

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  • Senior UX Designer
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Kat Hahn

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  • Associate Creative Director at R/GA
  • R/GA

Owen Thomas

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  • Design Director at Wolff Olins
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Poppy Jamieson

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Pip Jamieson

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John Down

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  • Chief Operating & Financial Officer
  • The Dots

Laura Richardson

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  • Head of Marketing & Partnerships
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Sophie Howe

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  • Marketing, Partnerships & Event Production
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Bethany Lloyd

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  • Creative Marketing & Partnerships
  • The Dots, Art Educator

Project Tags

  • digital design
  • Portfolio Masterclass The Dots
  • Design Careers mentor
  • design thinking
  • Digital Design Career Advice
  • Digital Design AKQA
  • Digital Design The Dots
  • The Dots Portfolio Masterclass AKQA
  • Creative Career opportunities
  • Design Portfolio Workshop

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