Digital Fashion Week 2023

For Digital Fashion Week 2023, THREEDEEMEE's talented creative team created the following fashion film. This film was played in London, New York and Paris. For this project I acted as creative director working closely with Marketing and our graphic desugner to create the following film. The title of the film is: The three graces of Willendorf. The three graces of Willendorf explore the subject of fashion, beauty, image, self and body and what it might become in an era of the metaverse where the confines of the human body no longer exist. The ambiguous mythological creatures are a metamorphosis of human and technology. The documentary-like translated subtitles create a narrative collage. The free indirect speech makes the origin of each text ambiguous. The space of the screen is treated as an exhibition space for a video installation. The complex space is a superposition of the virtual, illusory, audio and cultural space. Through metamorphosis, a synthesis of past and future, tradition and technology – a dialectic process that involves both the subject and the technique – The work uses traditional elements as raw material, repurposing them and changing their context. In this reconfiguration, the work is infused with a tension between translation and mistranslation.