I was approached in early 2017 with a brief to create a digital split flap display for a new hotel that was being built in New York, Times Square. The hotel was part of the Marriott group called The Moxy which is part of a chain of trendy new hotels around the world.
They wanted a series of large screens either side of the hotel entrance connected together to make one super long display on either wall. The wall displays questions from songs i.e. whats love got to do with it? and changes every 30 seconds. The whole wall animates and jumbles up the letters making the viewer search for the next question as it slowly reveals itself. They really wanted something that was "Instagramible" to keep their guests entertained and inspired. It was a great project and I got to work with lots of wonderful people