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Dior Pop-up Store Design / IFM

Pop-Up Store Scenography Design & Visual Merchandising

A cubic pyramid is built vertically amongst the tree branches. The whole structure and interior being constructed in plexiglass.
A 360º projector placed at the pyramid’s end for enhancing the absolute perspective, projects the brand’s ideals in images and film to the whole space and the clients.
A concept store enhancing the reality of nature and a technological hyperreality.


Rachel Eleftheriou

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  • Art Director & Designer for luxury fashion and lifestyle

Project Tags

  • Pablo Velasco
  • IFM
  • Pop Up Store
  • Scenography
  • Visual Merchandising

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